Our Story
My name is Yoann Corriveau, and together with Mathieu Poudrier, we founded Groupe Lionforce with a clear vision:
to create a smarter, more human, and above all, more effective approach to B2B prospecting.

On my side, I’ve accumulated nearly 20 years of experience in business development within the B2B world.
I’ve witnessed firsthand the challenges, mistakes, experiments, and successes that shape a company’s growth.
And if there’s one thing I’ve learned, it’s that when you try to speak to everyone, you end up speaking to no one.

Mathieu brings over 10 years of business development experience and strong expertise in HR marketing — an industry known for its competitiveness and complexity.
As a former business owner, he deeply understands the realities on the ground, the human factors, and the importance of having an approach that truly delivers results.

By combining our strengths, we created a unique product on the market:
a surgical, measurable, and deeply human prospecting strategy designed to help companies reach the right decision-makers — those who actually have the power to say yes.

At Lionforce, we don’t do mass marketing.
We build strategic business relationships.
We create campaigns that open doors, drive sales, and position our clients where they deserve to be — in front of the right people.

Our mission is simple:
to turn B2B prospecting into a predictable, human, and sustainable growth engine.